There are more services for data measure analysis than blog posts I’ve written. However, a large amount of these are costly. Throughout this post I will be going over a few free options, discussing what they provide and determining if there is an optimum way of data measurement.

Facebook IQ Audience Insights – This service tests your campaign and sees if it makes any meaningful impact upon your audience. It also finds out more information about that audience and may help you learn what products they may be interested in purchasing (Cross, 2018).

HubSpot – This allows you to access marketing analytics for you are business advertises itself as allowing you to view “your entire marketing funnel in one place” (Cross, 2018). This service comes with a free starter set that has limited options however is still fully usable.

MailChimp - This service is specified towards emailing and helping you find your audience. It is the world’s largest automatic emailing platform and it is free for emailing up to 2000 people (Cross, 2018).

Conclusion - I found when looking through these they’re Largely each used for their own purpose and would work best together. I think HubSpot and MailChimp are the best of the two products however the Facebook IQ Audience Insights software is also very useful.

References:

Cross, A., 2018. NGDATA | The Best Marketing Analytics Tools. [online] NGDATA. Available at: <https: www.ngdata.com="" best-marketing-analytics-tools=""> [Accessed 3 May 2021]. </https:>