Data analytics are in essential parts of marketing your business. They allow you to find out how successful your previous advertising attempts have been. This will guide you in the future into developing more successful marketing campaigns.

When analysing your data, you need to 1st define what quantifies a successful endeavour. This can be done by analysing your previous marketing objectives and assessing how well you attained those goals (SINGLE GRAIN TEAM, 2017). If you barely managed, then it’s is only a moderately successful method. If you vastly surpassed your expectations, then it is a great method.

It’s also important to make it so how you’re showing your progress is clear and easy to understand. There’s various ways of showing your information including bar graphs, pie charts and line graphs (SINGLE GRAIN TEAM, 2017). These can be used to easily show how well your product is doing and how well your marketing has effected the product.

References

SINGLE GRAIN TEAM, 2017. Why Digital Marketing Analytics Matter To Your Business. [online] Single Grain. Available at: <https: www.singlegrain.com="" blog-posts="" analytics="" why-digital-marketing-analytics-matter=""> [Accessed 28 April 2021]. </https:>